While we are extremely close to machines being able to understand monotonous, clear English spoken by a single speaker, problems arise when you have recordings with groups of people, difficult audio, and slang and broken English.
Transcription is an important way to reach more people. Using a transcription company will save you time and effort, and it’s a one-time payment for a growth tool that is yours forever with no secondary costs.
A focus group moderator’s job is not easy, but neither is a transcriptionist’s. Working together, here are some tips for moderators on how to help make their focus group transcripts as high quality as they can be.
