Market Research

Case Study: Atlanta Market Research Company Transcription
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Case Studies Transcription

Case Study: Atlanta Market Research Company Transcription

The client was a respected market research company in the Atlanta, Georgia area who required transcripts for eight focus group audio recordings, with five to 10 speakers in each recording.

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Transcription and Translation: The Rise of the Machines
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Transcription and Translation: The Rise of the Machines

While we are extremely close to machines being able to understand monotonous, clear English spoken by a single speaker, problems arise when you have recordings with groups of people, difficult audio, and slang and broken English.

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What Is Transcription and Why Is It So Important?
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What Is Transcription and Why Is It So Important?

Transcription is an important way to reach more people. Using a transcription company will save you time and effort, and it’s a one-time payment for a growth tool that is yours forever with no secondary costs.

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5 Ways Focus Group Moderators Can Improve Transcripts
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5 Ways Focus Group Moderators Can Improve Transcripts

A focus group moderator’s job is not easy, but neither is a transcriptionist’s. Working together, here are some tips for moderators on how to help make their focus group transcripts as high quality as they can be.

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