Here’s How Your Podcast Can Reach More People

If you’re in the podcasting business or plan to join in, you’ve made a smart move. Podcasts are everywhere these days, with the medium taking over as the likes of Serial, How Stuff Works, the Nerdist, and more have becomes go-to conversation starters.

Why are podcasts becoming so popular? One reason is easy access. Most podcasts are free and can be listened to on one’s phone, so they’re perfect for commutes, while making dinner or while bored at work (not speaking from experience here at Atomic Scribe…).

However, just because podcasts are easy to find, that doesn’t mean they’re accessible to all. If you’re Deaf or hard-of-hearing, there’s little chance for you to join in on the podcast revolution.

That’s where transcription comes in. By simply providing a transcript of your podcast, you reach millions more that can’t listen to your audio.

Transcripts are also useful for those who just prefer reading while they listen or instead of listening entirely, non-English speakers who might need help with some of your content, anyone who wants to quote your podcast on social media or in an article, and to make it easier to translate your podcast into other languages.

Putting a transcript on your site also helps your content be found by Google and other search engines, which brings you a huge amount of potential new followers.

Here’s the thing: you pay for a transcript once and it’s yours to keep forever. You can keep it on your computer and search for keywords and phrases to make sure you’re not repeating yourself in a new episode you’re working on, or you can use the text to write posts, books, and so much more. It’s really a small price to pay to make your podcast accessible to everyone, including yourself!