Case Study: Atlanta Market Research Company Transcription

The client was a respected market research company in the Atlanta, Georgia area who required transcripts for eight focus group audio recordings, with five to 10 speakers in each recording.

Our biggest challenge was successfully transcribing and identifying as much speech as possible. The groups all had multiple participants who were young mothers from the same area (and, thus, all with similar accents).

Other challenges included:

• Southern accents
• Unfamiliar jargon
• Broken English
• No video to help identify speakers
• Multiple speakers talking at once

The client also needed groups back within four days, which was a tight deadline for the large amount of recordings. As these were multiple-speaker focus groups with difficult audio, the project was not eligible for our machine transcription option and needed to instead be transcribed in-house by our workers.

An Atomic Scribe project manager immediately reached out to the company via the client’s preferred communication method (e-mail) to confirm the project details and provide an estimate for the project cost. We then had the client create a free account through our dedicated client portal so they could upload their files to our server.

Once we had the recordings, we listened to each recording and assigned files to our transcriptionists based on which groups suited each transcriptionist best. When the first transcriptionist completed a file, a proofreader then listened to the entire file again to edit the transcript, if necessary. Our two-tiered approach ensured maximum quality for the client.

Because of Atomic Scribe’s efficient system and communication, we finished the project within the requested timeframe. Atomic Scribe also:

• Adhered to a client-specific template
• Achieved 98% accuracy on clear-audio files and averaged 94% accuracy on difficult files
• Successfully identified all respondents to the best of our ability
• Allowed for easy upload and download of files through the client portal
• Provided a simple way for the client to pay their invoice through the client portal

All in all, the client rated our service five out of five stars, with accuracy and communication as the top two listed services provided by Atomic Scribe. We have continued to work with this client on multiple market research transcription and translation projects.